Welcome to the Zonk Knowledge Hub — you will find all the tools and guides I one place to help make your role easier. This hub is designed for you with a focus on, giving you access to straightforward guides, tutorials, and best practices to help you get the most out of your marketing programs. As our community grows, so does this space — new articles, walkthroughs, and tips are added regularly to support your evolving needs. Whether you’re creating your first campaign, optimizing workflows, or exploring advanced automation strategies, you’ll find everything you need to learn, build, and grow right here.
Our systems are the backbone of how work gets done. This space gives a clear view of what each system does, how they fit together, and where they support the flow of work. Understanding the tools in play helps make sense of dependencies, reduces surprises, and makes it easier to navigate change when it happens.
Marketo
Marketo is a leading marketing automation platform designed to help businesses streamline, automate, and measure marketing tasks and workflows. Known for its robust capabilities, Marketo is widely used to manage email campaigns, nurture leads, and analyze customer behavior to drive marketing ROI.
Relay To
Relayto is a platform that transforms static content like PDFs, images, and videos into interactive digital experiences or “microsites”. It allows users to create, share, and analyze engaging content without needing to code, and features include an AI chatbot, interactive elements, and detailed analytics to track user engagement. VIEW
Playbooks 🔗
Playbooks outline the complete path through a piece of work from start to finish. They capture the sequence, the hand-offs, and the moments where decisions shape the outcome. A clear playbook helps everyone approach the work the same way, making delivery faster, cleaner, and far more predictable.🔗
Standard Operating Procedures (SOP)
SOPs capture the exact steps needed to complete a specific task. They take the guesswork out of routine work by spelling out what needs to happen and in what order. Consistent SOPs reduce errors, support training, and keep quality steady as teams and tools evolve.
Checklists
Checklists provide a quick and reliable way to confirm that nothing important has been overlooked. They’re simple, practical tools that keep quality high, especially for tasks done often or under pressure. A good checklist saves time and prevents the small misses that create bigger issues later.
Process Guides
Process guides map out the key stages within a workflow and show how each part connects. They give clarity on when work starts, where it goes next, and what triggers the transitions between teams or tasks. Clear processes minimise handoff friction and help keep work moving without confusion.
FAQs gather the questions that come up most often and answer them directly. They make it easy to find clarity on common scenarios without digging through detailed documents. A solid FAQ saves time for everyone and keeps expectations aligned.
This section highlights the errors that tend to appear across our tools and workflows, along with what usually causes them. Understanding these patterns makes it easier to avoid repeating them and helps spot issues early before they turn into larger problems.
The current state view captures how things operate today—what’s stable, what has limitations, and where known gaps exist. It provides an honest, accurate snapshot of the environment so decisions can be made with real context rather than assumptions.
Documentation brings together the guides, notes, and references that keep our work consistent. These resources clarify how things should be done, what details matter, and where responsibilities sit. Strong documentation reduces ambiguity, speeds up decision-making, and supports smoother collaboration across teams.